Asian Heritage Month
This year’s Asian Heritage Month, Spotify focuses its celebration on amplifying the voices of Asian creators — highlighting the creative achievements of the Asian community, whose stories are often overshadowed, underestimated, and undersold.
This is the first visual initiative ever done within Spotify for Asian Heritage Month, with the hope that it would give the platforms a voice and personality that it deserves. Inspired by a rich spectrum of Asian cultures and influences, we created a colorful, graphic visual system that is uniquely true to the cause.
Often time we have to look at the past to learn how to approach the future. This direction takes its inspiration from vintage Asian ads, prints and calendar. Back when manual crafts were prevalent, these mediums were one of the platforms where artists would express their arts and creativity. Take the calendar, for example, a means to symbolize time, the monthly calendar was a staple in many households in the past, the bold typography, shapes, and color while maintaining its graphic simplicity inspired the direction. Furthermore, symbolically, each page that you tear represents a new beginning and excitement for something bigger.