IBM Cloud is a a set of cloud computing services offered by IBM that elevates capability and performance, with the promise that businesses can build upwards from uniquely advantaged positions. Bluemix is a platform within IBM Cloud for high performance building that elevates the communal power, skills and productivity of developers and data scientists. The creative exploration of IBM Cloud’s visual language looked deeply at the people IBM want to reach, the industries in which they work, the experiences they want to create, and the story that will set IBM Cloud apart from the competition. The insights behind the system came from the idea that it should should be built to evolve with the business, while maintaining a cohesive conversation across multiple touch points, designed for inclusion, holistic in scope and focused on a promise which extends across roles.
Project done with the team at Form&.