Wrapped 2020

The end of the year means two things to a Spotify user: the holidays are fast approaching, and they can finally check out their Wrapped. Over the past six years, Wrapped has quickly grown from a simple way for our 320 million listeners to look back at how they’ve listened to a global data-powered campaign celebrating the intersections of music and culture to now, a cultural event in its own right.

In 2020, Wrapped was bigger than ever, providing some necessary joy and spreading a message of gratitude and resilience around the world.

This project was done with the team at Spotify. Thanks to core creative team: Carlo Luetto, Angeline Toh, William Oswin, April Pascua. Shout out to the broader team: