Stay Scary

This Halloween, step beyond trick-or-treating—and out of your comfort zone. Dare to listen to some of the artists who have endeavored to push culture forward in the pursuit of their art, whether via provocative on-stage performances, music videos, or their uncompromising style. 

At Spotify’s Stay Scary pop-up this past weekend, we celebrated artists who have done just that by inviting music fans to check out—and even take home—costumes inspired by artists like Billie Eilish, Freddie Mercury, Lil Nas X and Madonna at a thrilling immersive pop-up in New York’s Soho neighborhood.

Inspired by Brutalist design, this direction has an edgy and slightly dystopian view of Halloween. The fun here comes from taking Halloween almost a little too seriously. And it mixes layers of typefaces, custom icons, and graphic shapes to plays into the idea of "dressing up."

This was a pitch visual concept done for the team at Spotify.