Song Psychic
Your questions answered — with a song.
Smooth brain, girl math, being delulu - the world is clearly burnt out on decision-making. So Spotify stepped in to help in a way only we could. Song Psychic is an interactive on-platform experience that puts a unique twist on fortune telling, providing users personalized guidance, not with a crystal ball or the help of the stars, but through music.
Creative / Brand / Production Credits:
Colette McIntyre, Nate Mayer, Carolina Perez-Siam, Josephine Tan, Marie Ronn, Claire Ulak, Patricio Ramos, Karen Chang, Erica Kahr and more.
The Experience
Users are invited to hone in on a specific area for guidance, from love to career to life’s greatest mysteries. Then they can type their question directly to Song Psychic for help.
There are over 500 pre-written questions from which a user can select, ranging from the relatable (Am I a good plant parent?”) to the deeply serious (“Is this vest trying too hard?”).
After a moment of contemplation, Song Psychic provides the user with a fortune in the form of a song. With thousands of track options within the experience, users can revisit Song Psychic over and over again and still get new answers that feel surprising and specific
Song Psychic can even help you decide what to have for lunch, pulling from a list of food-inspired tracks
Song Psychic was a global experience, running in 64 markets and 21 languages, each adding in-region specific questions and songs that would appeal to local users.
Watch it all come together in a walkthrough of the experience:
The Campaign
We spoke directly to potential users in site-specific global OOH, reflecting back to them the questions that were potentially in their head at that very moment and how Song Psychic could help
We also teamed up with artist Baby Tate to create short films inspired by mystical culture online.
On Social
Across the internet, users couldn’t stop sharing their unique Song Psychic readings.
The Results
