Secret Genius

Jul 27

Secret Genius is a global initiative launched by Spotify that highlight the contribution songwriters and producers make to the music industry and artists’ careers. This project will take the form of awards, songwriting camps called Songshops, studio sessions, curated playlists, podcasts and more.

The new identity of Secret Genius celebrates the sparks of genius that lead to breakthrough ideas, taking elements from the scribbles and half-thoughts that you’d find in songwriter notebooks or journals.

It’s in these handwritten musings that we can truly witness and appreciate the labor and emotion required in creating music. Juxtaposed against a clean, minimalistic visual environment, the bold design element beautifully and powerfully emphasizes the startling power of genius.

The new identity was applied to everything from the voting website to physical spaces of the award show.

Project done with the team at Spotify: Andreas Lindahl, James Aviaz, Angela Gonzalez , Crown & Conquer (Production Agency), Daniel Oakley, and more.