Humble Quest
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Maren Morris’s 3rd album studio, Humble Quest, is about her letting go of control and being more intimate with those she loves.
The songs are the story of her rise, her overshares, her appreciation of midwestern guys, some lullabies, wine soaked conversations with a dear friend, and her final goodbye to someone special. The album is a love letter to all of the people in her life. The “quest” is her discovery of what it means to be humble and to let go of control.
To honor it, we created a series of “Quest Cards” that serve as a challenge for fans to do one humble quest a day. Available for fans to experience digitally and for the lucky ones — sent in the form of a custom physical deck of cards.
This project was done with Spotify: Kate Carter (ACD), Ava Abdoulah (Producer), Siri Yelamanchili (Brand Manager)
Collaborators:
Stink Studios
Danielle Noel
Selected Features:
Microsite Experience
Out of Home in Times Square, New York and Downtown Nashville
Social Liner
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