Asian & Pacific Islander Heritage Month 2022

Each May on our platform, Spotify has amplified and honored the cultures and traditions of the Asian and Pacific Islander (API) communities for Asian American and Pacific Islander Heritage Month.

To celebrate, we’ve refreshed our Asian Pacific Islander Heritage Month content hub with new activist-created playlists and a spotlight on up-and-coming artists. With Asian and Pacific Islander artists representing every genre and in all stages of audio creation, this campaign continues our ongoing efforts to create awareness and expand the API community’s presence on Spotify.

This year, we focused on the theme of Spotlighting APIHM. Inspired by the night markets and vintage packaging, we reskinned on-platform and off-platform assets with the new visual and amplified three Goldhouse Music Futures that includes artists thuy, Anik Khan, and Ruby Ibarra

Now more than ever, we’re showing up.

We’re writing our own story, our own lyrics.

We’re speaking out, even past and future generations can hear us.

And it’s beautiful.

APIHM is a time to bring all of this beauty into the light.

Because the more we can see each other,

the more we can support each other.

 

Creative Working Team: Shivani Parasnis, Ronald Lam

SPACE ERG Team: Priscilla Chan, Jason Miguel, Eunu Song, Soy Kim, Yishen Zou

Illustrator: Twisha Patni

Merch Production: Genesis Flores, Kenzie Tankerley

Campaign

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Campaign 🥮

 
 

Merch

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Merch 🥡

 
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